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redandguilty
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http://profoundheterogeneity.com/20...ons-becoming-social-engineering-competitions/
This article is longer than it needs to be and I didn't even read the whole thing. Most people on the boards already get the ideas behind targeted advertising and are probably already aware that it's a part of political campaigning. But I'll copy/paste a few points/numbers.
-Campaign Grid, one of the presenters, said they have been able to successfully leverage cookies to match online viewing habits with voter records, with an 80% success rate. In other words for 80% of the voters they are able to identify online viewing habits.
-The Catalyst Database (this is the one run by the DNC) already matches 450 points of data on 250 million people.
One of the goals here is to narrowcast, target voters based on individual interests, rather than engage in a larger public debate to build consensus and conversation, in effect this works against the very public sphere ideal democracy rests upon.
This article is longer than it needs to be and I didn't even read the whole thing. Most people on the boards already get the ideas behind targeted advertising and are probably already aware that it's a part of political campaigning. But I'll copy/paste a few points/numbers.
-Campaign Grid, one of the presenters, said they have been able to successfully leverage cookies to match online viewing habits with voter records, with an 80% success rate. In other words for 80% of the voters they are able to identify online viewing habits.
-The Catalyst Database (this is the one run by the DNC) already matches 450 points of data on 250 million people.
One of the goals here is to narrowcast, target voters based on individual interests, rather than engage in a larger public debate to build consensus and conversation, in effect this works against the very public sphere ideal democracy rests upon.
