The Wharton-Harvard-Educated VP of Marketing for BL who started with only a trust fund and her own bedroom with ensuite from birth apparently wants to create BL in Her own image and likeness. And the beer needs to "attract" "younger drinkers," she said, as if her "target" (see what I did there?) audience is comprised of nameless consumers (which, to her, it is).
But the millstone about her neck is the NAME OF THE BEER: BUD. Good luck attracting "women" with that name. And that women don't drink nearly as much beer.
?As the first woman to lead the biggest beer brand in the world, it?s an amazing opportunity to really evolve and elevate Bud Light, this brand I love,? says Heinerscheid.
And the push for BL to attract women is not at all novel.
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I think that BL should produce an ad where the beer shoots back.