We all know that is a lie. The Big 12 isn't doing well at all, they will be more than likely split in a few year.
You need to have perennial power house programs. OSU has been one, UM used to be one and are at least trying to regain that status. MSU has kind of filled that spot, but this is not a short term position. We have seen PSU, UW, and Iowa step up at times but not over a period of 10-20 years. UM is in a down period and they have little time to fix or they will turn into a UW or even a Purdue. Lucky for UM they have the money to spend to fix the problem. MSU can step up and stay there if they don't do anything stupid, and keep replacing good coaches as they leave. Dantonio is good but he is no, Bowden, Paterno (don't need any smart ass comments) Brown, Tressel, or Carr. MSU has had good coaches over the years and they will depart for other jobs, will the program step up keep good coaches.
Every conference will have a top, middle, and bottom with some rotation. OSU and UM have been the top. Occasionally OSU slips to the middle and UM has been at the bottom (they best fix that or get comfortable). In a conference with the size of the BIG they should have 4 teams that can compete for the National Championship every year. Look at the SEC (even if overrated) they have teams. BIG need more than what they have.
Sadly we need OSU to win the national championship for the conference, beating Alabama was huge. Although people will say Urbie is really a SEC coach and the B1G still sucks. Off my rant, and for the record I will not be pulling for the buckeyes.