MAIZEandBLUE09 said:
Really, I always thought it was just Hart speaking on the fly. Maybe Stanton called us big brother or something - but I'm pretty sure Hart came up with the little brother thing; or at least he wasn't referencing a previous event where someone used the name.
Nope. In fact, at some point I think he even said something like "That's how they describe themselves, so that's how I think of them." It's sort of ridiculous that people aren't aware of it.
...not that that's the actual origin of "little brother" in my searching, I saw Detroit papers using the phrase in '99. Who knows how long the idea has been out there.